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Now Smell This Kids

Microencapsulation drives new scented stuffed animals.

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By: Christine Esposito

Editor-in-Chief

Build-A-Bear Workshop, the retail shop where kids create personalized stuffed animals, has introduced a new collection of scented animals in time for Valentine's Day.   The new Build-A-Bear Workshop Sweet Hugs Heart Bear, Sweet Hugs Swirl Bear and Sweet Hugs Pup have candy-scented fur made possible by microencapsulation technology from Celessence Technologies, a license of Genius Brands International.   Build-A-Bear Workshop has approximately 400 stores worldwide where guests can create cus...

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